Data fragmentation burdens the trillion-dollar Market Research, Marketing & Advertising sectors.
BRANDS WITHOUT PURE TECH
Inadequate consumer studies
Problematic data value management
Inefficient procurement of random data
Imprecise spending on pay per click ads
Inaccurate attribution loss
Insufficient access to smartphone data
CONSUMERS WITHOUT PURE TECH
Tedious market research surveys
Gratuitous outlay of data
Inappropriate re-targeted ads
Absence of omni-channel experience
Inabilitytomonetize social influence
2.5 quintillion bytes of data produced daily
64 zetta bytes = digital universe 2021
463 exabytes generated daily by 2025
5.22B mobile users globally
Al, ML & DL were used to understand
patterns to predict actions before they happen?
Behavioural insights were tied to their use of technology?
We could engage customers to share their data?
Companies never wasted another dollar on market research that didn't work?
We could measure attribution?
Mobile, Big Data, &A.l. are integrated through Pure Technology's platform.
BRANDS WITH PURE TECH
Clear, accurate consumer studies
Understand consumer behavior
Know who, when, where, & why to target
Gain unified consumer profiles
Measure attribution across the customer journey
Predict consumers' next action
CONSUMERS WITH PURE TECH
Gain automatic survey qualification
Score rewards for sharing data
Receive personalized relevant ads
Access profile and user management
Earn total data transparency
Enable brand partnerships
We aggregate and process consumer data on our smartphones t o provide high caliber insights to brands.
Full User Profiles
Apps & In-App Purchases
Search & Browse History
Split Camera AR
Call Logs & Data Speed
Eye Tracking Analysis
Biometric Mood Recognition
Music & Movie Preferences
Real Time Geo-Fencing
Data & Peak Hours of Useage
A purpose-built data economy
By giving people high-end smartphones in exchange for almost completely unrestricted data access, PURE DNA improves the contextualization of data, creating a complex multi-dimensional consumer profile.
How the PURE Tech data economy works
Custom android smartphone with purpose-built features access a complete consumer profile
AI analyzes target consumer profiles for precise and timely user-specific actionable insights
Intuitive user-friendly platform connects brands with consumers
The platform triggers laser-targeted actions to consumers specified by brands
Uber-like tasks for consumers to share data knowing the scope of work and related compensation
The platform then predicts consumers’ next actions and proactively matches them with brands
Brands receive pre-qualified market research with extremely accurate results
Brands receive laser-focused ads based on consumers’ PURE DNA